Category: Behaviour

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WEF: global cooperation remains good in the face of geopolitics
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WEF: global cooperation remains good in the face of geopolitics

Global cooperation is proving resilient even as multilateralism continues to face strong headwinds, according to the World Economic Forum’s Global Cooperation Barometer 2026. However, cooperation is below where it needs to be to address critical economic, security and environmental challenges. Dialogue is a critical factor in identifying pathways that advance shared interests.

Analysis: humans are built for nature not modern life
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Analysis: humans are built for nature not modern life

Human biology evolved for a world of movement, nature, and short bursts of stress, not the constant pressure of modern life. Industrial environments overstimulate our stress systems and erode both health and reproduction. Analysis from the University of Zurich and Loughborough University says that evidence shows the toll of this mismatch. 

The surprising psychology of dietary choices
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The surprising psychology of dietary choices

Food systems are a major contributor to environmental impacts, such as greenhouse gas emissions and biodiversity loss, with widespread dietary changes required to avoid surpassing safe planetary boundaries by 2050. A study published in Elsevier’s Journal of Cleaner Production analyses the dimensions underlying public perceptions and misperceptions of food's environmental impact.

Climate silence: does it matter or is it golden?
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Climate silence: does it matter or is it golden?

Anyone who has read the article “Why well-off Brits who think collapse is coming still stay silent” will recognise the scenarios it calls out. Those silent Brits are familiar to us all: they know the planet is hurtling towards existential crisis but they do not use their voice to influence others while they live comfortably within a system that cannot endure (and they know it).

Curious to know where we are with Industrial Revolution 5.0?
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Curious to know where we are with Industrial Revolution 5.0?

Clarity around which industrial revolution we are in and what Industrial Revolution (IR) 5.0 really means is delivered by a paper that points out: “This evolution of industry is not just a technological change but a human-centred movement that concerns politicians, academics, practitioners, and society at large.”

UN sounds the alarm for human development but AI can help
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UN sounds the alarm for human development but AI can help

Human development progress has slowed to a 35-year low, according to a UN Development Programme report. But the report says that AI could reignite development. In fact, following the crises of 2020-202, progress has not rebounded and the poor rise in global human development projected in this year’s report is the smallest increase since 1990.

Time to think like Mad Men
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Time to think like Mad Men

If there is one thing the advertising and communications industry is expert in it’s behaviour. From decades of consumer data, the advertising industry knows what makes people do something, what moves them and increasingly they know what consumers are likely to do next.

A call for transformation, growth and adaptability
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A call for transformation, growth and adaptability

This is why we are called The Dragonfly Files. If the dragonfly is a symbol of all three – transformation, growth and adaptability – then let’s be informed by its joyful lifecycle transformation, the lightness of spirit with which it matures and the freedom with which it adapts. Global business and all its institutions would do well to take note.