Campaign group Clean Creatives has put forward a way for the marketing industry to exit fossil fuel relationships while taking up the opportunities available to them from emerging high-growth industries such as renewables, the circular economy and healthcare.
The Advertising Standards Authority (ASA) is making it clear this week that it will not tolerate sloppy language around green claims in advertising. Two challenges in relation to composting coffee capsules or bags have been upheld and are worth a read if you are reviewing how you take your products to market.
If there is one thing the advertising and communications industry is expert in it’s behaviour. From decades of consumer data, the advertising industry knows what makes people do something, what moves them and increasingly they know what consumers are likely to do next.