Even the accountancy profession is talking about communications. Time and again it proclaims that financial and non-financial reporting (especially in relation to climate and nature impacts) should be integrated; but increasingly it says that this integration – and the outcomes of business strategy underpinned by green credentials – should be communicated. But it rarely is.
Human development progress has slowed to a 35-year low, according to a UN Development Programme report. But the report says that AI could reignite development. In fact, following the crises of 2020-202, progress has not rebounded and the poor rise in global human development projected in this year’s report is the smallest increase since 1990.
If there is one thing the advertising and communications industry is expert in it’s behaviour. From decades of consumer data, the advertising industry knows what makes people do something, what moves them and increasingly they know what consumers are likely to do next.
The Project Management Institute (PMI) has published a report called ‘Sustainability in the Age of AI: The Integration Imperative’. It demonstrates that AI can be a critical enabler in helping organisations more effectively pursue their sustainability goals. The report says AI can be used to generate short-term cost savings while illuminating the long-term benefits of a comprehensive sustainability strategy.