If there is one thing the advertising and communications industry is expert in it’s behaviour. From decades of consumer data, the advertising industry knows what makes people do something, what moves them and increasingly they know what consumers are likely to do next.
UN Secretary-General António Guterres and Brazilian President Luiz Inácio Lula da Silva have brought together 17 national leaders from major economies and climate-vulnerable countries to accelerate global climate ambition. The purpose was to build momentum for stronger national climate plans to be announced in 2025.
The UK Government has launched plans to strengthen voluntary carbon and nature markets which can help leverage the finance needed to address climate action while diversifying revenue streams.