The Advertising Standards Authority (ASA) is making it clear this week that it will not tolerate sloppy language around green claims in advertising. Two challenges in relation to composting coffee capsules or bags have been upheld and are worth a read if you are reviewing how you take your products to market.
Category: Companies
PMI shines a light on sustainability and AI
The Project Management Institute (PMI) has published a report called ‘Sustainability in the Age of AI: The Integration Imperative’. It demonstrates that AI can be a critical enabler in helping organisations more effectively pursue their sustainability goals. The report says AI can be used to generate short-term cost savings while illuminating the long-term benefits of a comprehensive sustainability strategy.
Apple: goes beyond 60% GHG emissions reduction
Earth Day has real meaning for Apple. It is the point at which it surpassed a 60% reduction in its global greenhouse gas (GHG) emissions (compared with 2025 levels) – this is part of its Apple 2030 goal to become carbon neutral across its entire footprint.
House of Hackney: people, planet and profit
House of Hackney has launched a debt crowdfunding campaign with B-Corp bank, Triodos, and is issuing a bond with the aim of buying out its private equity partners to accelerate its mission “to leave our planet better than we found it”.
A call for transformation, growth and adaptability
This is why we are called The Dragonfly Files. If the dragonfly is a symbol of all three – transformation, growth and adaptability – then let’s be informed by its joyful lifecycle transformation, the lightness of spirit with which it matures and the freedom with which it adapts. Global business and all its institutions would do well to take note.
